This document informs Users about the technologies that help this Website to achieve the
purposes described below. Such technologies allow the Owner to access and store information
(for example by using a Cookie) or use resources (for example by running a script) on a User’s
device as they interact with this Website.

For simplicity, all such technologies are defined as „Trackers“ within this document – unless there
is a reason to differentiate.

For example, while Cookies can be used on both web and mobile browsers, it would be
inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based
Tracker. For this reason, within this document, the term Cookies is only used where it is
specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User’s consent,
depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any
time following the instructions provided in this document.

This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and
Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless
otherwise specified within this document, third-party providers may access the Trackers
managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on
the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of
the User’s browsing session.

In addition to what’s specified in the descriptions within each of the categories below, Users may
find more precise and updated information regarding lifetime specification as well as any other
relevant information – such as the presence of other Trackers – in the linked privacy policies of
the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of this Website and delivery of
the Service

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities
that are strictly necessary for the operation or delivery of the Service.

First-party Trackers

Storage duration: indefinite

Other activities involving the use of Trackers

Basic interactions & functionalities

This Website uses Trackers to enable basic interactions and functionalities, allowing Users to
access selected features of the Service and facilitating the User’s communication with the
Owner.

• Tag Management
  This type of service helps the Owner to manage the tags or scripts needed on this Website in
  a centralized fashion.
  This results in the Users‘ Data flowing through these services, potentially resulting in the
  retention of this Data.
  Google Tag Manager (Google Ireland Limited)
  Google Tag Manager is a tag management service provided by Google Ireland Limited.Personal Data processed: Tracker.

  Place of processing: Ireland – Privacy Policy.

  Storage duration:

  • _dc_gtm_*: 1 minute
  • _gcl_au: 3 months

Experience enhancement

This Website uses Trackers to provide a personalized user experience by improving the quality
of preference management options, and by enabling interaction with external networks and
platforms.

Displaying content from external platforms

• This type of service allows you to view content hosted on external platforms directly from the
  pages of this Website and interact with them.
  Personal Data processed: This type of service might still collect web traffic data for the pages where the service is
  installed, even when Users do not use it.

• Video Vimeo (Vimeo, LLC)
  Vimeo is a video content visualization service provided by Vimeo, LLC that allows this
  Website to incorporate content of this kind on its pages.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: United States – Privacy Policy.
  Storage duration:
  • player: 1 year
  • vuid: 2 years

• Font Awesome (Fonticons, Inc. )
  Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this
  Website to incorporate content of this kind on its pages.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: United States – Privacy Policy.

• Google Fonts (Google Ireland Limited)
  Google Fonts is a typeface visualization service provided by Google Ireland Limited that
  allows this Website to incorporate content of this kind on its pages.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: United States – Privacy Policy.

• YouTube video widget (Google Ireland Limited)
  YouTube is a video content visualization service provided by Google Ireland Limited that
  allows this Website to incorporate content of this kind on its pages.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy.
  Storage duration:
  • PREF: 8 months
  • VISITOR_INFO1_LIVE: 8 months
  • YSC: duration of the session

• YouTube video widget (Privacy Enhanced Mode) (Google Ireland Limited)
  YouTube is a video content visualization service provided by Google Ireland Limited that
  allows this Website to incorporate content of this kind on its pages.
  This widget is set up in a way that ensures that YouTube won’t store information and cookies
  about Users on this Website unless they play the video.
  Personal Data processed: Tracker, Universally unique identifier (UUID) and Usage Data.
  Place of processing: Ireland – Privacy Policy

• Interaction with external social networks and platforms
  GThis type of service allows interaction with social networks or other external platforms directly
  from the pages of this Website.
  The interaction and information obtained through this Website are always subject to the
  User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed,
  even when Users do not use it.
  It is recommended to log out from the respective services in order to make sure that the
  processed data on this Website isn’t being connected back to the User’s profile.

• Facebook Like button and social widgets (Facebook Ireland Ltd)
  The Facebook Like button and social widgets are services allowing interaction with the
  Facebook social network provided by Facebook Ireland Ltd
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy
  Storage duration:
  • _fbp: 3 months

Measurement

This Website uses Trackers to measure traffic and analyze User behavior with the goal of
improving the Service.

• Analytics
  The services contained in this section enable the Owner to monitor and analyze web traffic
  and can be used to keep track of User behavior.

• Google Analytics (Google Ireland Limited)
  Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”).
  Google utilizes the Data collected to track and examine the use of this Website, to prepare
  reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own
  advertising network.
  Personal Data processed: Tracker and Usage Data
  Place of processing: Ireland – Privacy Policy – Opt Out.
  Storage duration:
  • _AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

• Google Ads conversion tracking (Google Ireland Limited)
  Google Ads conversion tracking is an analytics service provided by Google Ireland Limited
  that connects data from the Google Ads advertising network with actions performed on this
  Website.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy.
  Storage duration:
  • _IDE: 2 years
  • test_cookie: 15 minutes

• Facebook Ads conversion tracking (Facebook pixel) (Facebook Ireland Ltd)
  Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by
  Facebook Ireland Ltd that connects data from the Meta advertising network with actions
  performed on this Website. The Facebook pixel tracks conversions that can be attributed to
  ads on Facebook, Instagram and Audience Network.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy.
  Storage duration:
  • _fbp: 3 months
  • fr: 3 months

• Content performance and features testing (A/B testing)
  The services contained in this section allow the Owner to track and analyze the User
  response concerning web traffic or behavior regarding changes to the structure, text or any
  other component of this Website.

• Google Optimize (Google Ireland Limited)
  Google Optimize is an A/B testing service provided by Google Ireland Limited („Google“).
  Google may use Personal Data to contextualize and personalize the ads of its own
  advertising network.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy.
  Storage duration:
  • _NID: 7 months
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gaexp: 3 months
  • _gat: 1 minute
  • _gcl_au: 3 months
  • _gid: 1 day
  • _opt_awcid: 1 day
  • _opt_awgid: 1 day
  • _opt_awkid: 1 day
  • _opt_awmid: 1 day
  • _opt_expid: 10 seconds
  • _opt_utmc: 1 day

• Google Optimize 360 (Google Ireland Limited)
  Google Optimize 360 is an A/B testing service provided by Google Ireland Limited („Google“).
  This service allows the Owner to target groups of Users on the base of their past use of this
  Website. Users that opt-out of tracking by Google Analytics will not be included in
  experiments created in Google Optimize 360. Google may use Personal Data to contextualize
  and personalize the ads of its own advertising network.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy.
  Storage duration:
  • _NID: 7 months
  • _gcl_au: 3 months

Targeting & Advertising
This Website uses Trackers to deliver personalized marketing content based on User behavior
and to operate, serve and track ads.

• Advertising
  This type of service allows User Data to be utilized for advertising communication purposes.
  These communications are displayed in the form of banners and other advertisements on this
  Website, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and
  conditions of use are shown below
  Some of the services listed below may use Trackers to identify Users or they may use the
  behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and
  behavior, including those detected outside this Website. For more information, please check
  the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any
  opt-out feature offered by any of the services below, Users may learn more on how to
  generally opt out of interest-based advertising within the dedicated section „How to opt-out of
  interest-based advertising“ in this document.

• Query Click is an advertising service provided by Query Click Limited.
  Personal Data processed: Tracker and Usage Data.
  Place of processing: Ireland – Privacy Policy.
  Storage duration: duration of the session

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw
consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings,
for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw
such consent by setting their preferences within the cookie notice or by updating such
preferences accordingly via the relevant consent-preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers,
including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their
consent via the related opt-out link (where provided), by using the means indicated in the third
party’s privacy policy, or by contacting the third party.

Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly
used browsers at the following addresses:

• • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Internet Explorer
  • Microsoft Edge
  • Brave
  • Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out
through relevant device settings such as the device advertising settings for mobile devices, or
tracking settings in general (Users may open the device settings and look for the relevant
setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices
(EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC
(Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their
tracking preferences for most of the advertising tools. The Owner thus recommends that Users
make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to
control interest-based advertising on mobile apps.

Owner and Data Controller
Zcratch
Tim Siegmund
Klausdorfer Weg 23
12307 Berlin
Deutschland
Owner contact email: [email protected]
Since the use of third-party Trackers through this Website cannot be fully controlled by the
Owner, any specific references to third-party Trackers are to be considered indicative. In order to
obtain complete information, Users are kindly requested to consult the privacy policies of the
respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to
contact the Owner should they wish to receive any further information on the use of such
technologies by this Website.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal
identification number — allows for the identification or identifiability of a natural person

Usage Data

Information collected automatically through this Website (or third-party services employed in this
Website), which can include: the IP addresses or domain names of the computers utilized by the
Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request,
the method utilized to submit the request to the server, the size of the file received in response, the
numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the
country of origin, the features of the browser and the operating system utilized by the User, the
various time details per visit (e.g., the time spent on each page within the Application) and the details
about the path followed within the Application with special reference to the sequence of pages visited,
and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on
behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others,
determines the purposes and means of the processing of Personal Data, including the security
measures concerning the operation and use of this Website. The Data Controller, unless otherwise
specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this
site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include
all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User’s browser.

Tracker

Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts,
e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing
information on the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art.
13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Website, if not stated otherwise within this document.

Latest update: 20.06.2024